On top of providing strategic capital, Proven Ventures partners with our portfolio companies by offering value-add, strategic support. We work closely to support revenue-generating or cost-optimizing activities to drive profitability. We also leverage our network of limited partners to generate capacity and connections to further support our companies. These small (and sometimes big) gestures have an outsized influence on portfolio companies and their ability to generate more customers and cashflow.

Debt-equity financing serves as a highly effective investment vehicle that aligns the interests of both funders and founders. This model fosters collaboration among all stakeholders to drive sales and revenue growth, positioning the startup for long-term sustainability while accelerating returns for limited partners.

For founders, equity is one of the most valuable assets in their toolkit—especially as the business scales. Equity is more than just an ownership stake; it represents control over the company’s future. At Proven Ventures, we believe founders should retain as much control as possible over how and when their equity is allocated.

Our approach is straightforward: Proven Ventures acquires equity or convertible rights to equity, along with rights to a percentage of future monthly revenue. As revenue is repaid, equity is incrementally returned to the founders. These payments are structured with a return cap, typically around 3x, ensuring a balanced and founder-friendly investment structure.